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1. 
Cover image for Youthnation : building remarkable brands in a youth-driven culture
by 
Britton, Matt, 1975-, author
Format: 
Books
Publication Date 
2015
Excerpt: 
's attention span, how do businesses future-fit for long-term success? This book provides a plan, and the
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2. 
Cover image for Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2013
Excerpt: 
success. This first section shows how to research products, understand consumer behavior, analyze
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3. 
Cover image for Advertising : an integrated marketing communication perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012 2011
Excerpt: 
This second edition builds on the success of the market-leading first edition, recognising that
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by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2010
Excerpt: 
brand equity, influencing behavior, and being accountable -- Facilitating the success of new brands
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5. 
Cover image for All you need is a good idea! : how to create marketing messages that actually get results
by 
Heyman, Jay H., 1939-
Format: 
Books
Publication Date 
2008
Excerpt: 
Guarantee Your Financial Success -- 20. How Did You Do? -- 21. How Did I Do?
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7. 
Cover image for Ogilvy on advertising
by 
Ogilvy, David, 1911-1999.
Format: 
Books
Publication Date 
1985 1983
Excerpt: 
-- Advertising corporations -- How to advertise foreign travel -- The secrets of success in business
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