advertising. In the new edition, the authors take a deeper dive into the exploration of digital technology and

"Advances in technology and the change in customer profiles have changed advertising and sales as

strategy, concepts, design, and integration of media and technology. This edition gets right to the point

T. Wilson and Brian D. Till -- Role of technology in online persuasion : a main model perspective

advertising strategy has to evolve ; The 'buzz': new ways of breaking through ; Harnessing new technology

and the concept of beauty -- Fashion, clothing and culture -- Technology and culture.

fragmentation and technology give to consumers to tune out the noise. The new buzzwords are guerrilla, stealth

technology must be partnered with solid fundamentals such as market research and media buying."--BOOK JACKET