Create impact with type, image & color

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Title:

Author:

Knight, Carolyn, 1947-

ISBN:

9782940361779

Personal Author:

Knight, Carolyn, 1947-

Publication Information:

Physical Description:

160 pages : color illustrations ; 27 cm

General Note:

Includes index.

Abstract:

"This book is a must-have for every designer who wants to improve their communication skills and increase their marketability. In graphic design, the ability to get a message across is crucial. Create Impact with Type, Image & Color shows how to do just that by looking at how the visual relationships of type, image, and color can create hierarchies to engage. and sustain readers' interest." "Practical exercises illustrate basic principles, essential design considerations, and the importance of esthetics in creating a truly functional document; case studies offer valuable insight into audience perceptions. Create Impact with Type, Image & Color showcases many varied and inspiring approaches to layering and sequencing type and image for all print and screen applications, from an annual report by Sagmeister and rechord's Web-site interface, through Kinetic's CD packaging, to Identikal's animated on-line shop."--Jacket.

Title Subject:

Colección Comunicación visual (Buenos Aires, Argentina)

Colección Comunicación visual (Buenos Aires, Argentina) (OCoLC)fst01779126

Subject Term:

Graphic design (Typography)

Graphic arts.

Visual communication.

Diseño (Tipografía)

Artes gráficas.

Graphic arts. (OCoLC)fst00946595

Graphic design (Typography) (OCoLC)fst00946640

Visual communication. (OCoLC)fst01167997

Added Author:

Glaser, Jessica.

Electronic Access:

EBSCO http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=551838&site=ehost-live

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:VGDBN	1:REF-BOOK	000014926	746 KNI	1	Searching... Unknown

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Summary

Discover the secrets of communication for good graphic design

Being able to communicate effectively and persuasively through the mediums of visual and verbal methods is a fundamental concept of design.

Create Impact with Type, Image and Color breaks down the specifics of the different levels of communication into what grabs attention first, what is accessed next and what, on various levels, follows on. Through case studies and practical exercises, it looks at the basic principles of design, as well as essential design considerations and the importance of aesthetics, providing a complete overview of all areas of communication.

Through inspiring examples, it investigates the ways in which information is received by its audience within a variety of print and screen contexts, and the practical exercises allow the reader to develop what they have learnt. All of this serves to provide the designer with the methodology and the practice to design for maximum effect.