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1. 
Cover image for Readme first for a user's guide to qualitative methods
Readme first for a user's guide to qualitative methods
by 
Richards, Lyn.
Format: 
Books
Publication Date 
2013
Excerpt: 
Method -- Summary -- Resources -- 4.Qualitative Research Design -- The Levels of Design -- Planning
Available: Copies:
2. 
Cover image for Marketing
Marketing
by 
Kotler, Philip, 1931-
Format: 
Books
Publication Date 
2013
Excerpt: 
: delivering and capturing value -- Strategic planning and marketing -- Marketing strategies for competitive
Available: Copies:
3. 
Cover image for Managing organizational change : process, social construction and dialogue
Managing organizational change : process, social construction and dialogue
Managing organizational change : process, social construction and dialogue
by 
Jabri, Muayyad.
Format: 
Books
Publication Date 
2012
Excerpt: 
levels of analysis: the notion of the organizational iceberg -- Using the iceberg for planning
Available: Copies:
4. 
Cover image for Event studies : theory, research and policy for planned events
Event studies : theory, research and policy for planned events
Event studies : theory, research and policy for planned events
by 
Getz, Donald, 1949-
Format: 
Books
Publication Date 
2012
Excerpt: 
Special events -- Planning.
Available: Copies:
5. 
Cover image for Advertising : an integrated marketing communication perspective
Advertising : an integrated marketing communication perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012 2011
Excerpt: 
making -- 7. Planning for IMC -- 8. Establishing objectives and budgeting for IMC program -- 9. Message
Available: Copies:
6. 
Cover image for Strategic management : the challenge of creating value
Strategic management : the challenge of creating value
by 
FitzRoy, Peter T.
Format: 
Books
Publication Date 
2012
Excerpt: 
Strategic planning.
Available: Copies: