Giants of enterprise : seven business innovators and the empires they built

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Title:

Author:

Tedlow, Richard S.

ISBN:

9780066620367

Personal Author:

Tedlow, Richard S.

Edition:

1st HarperBusiness pbk. ed.

Publication Information:

Physical Description:

x, 512 pages : illustrations ; 24 cm

Contents:

Andrew Carnegie : from rags to richest -- George Eastman and the creation of a mass market -- Henry Ford : the profits and the price of primitivism -- Thomas J. Watson Sr. and American salesmanship -- Charles Revson and Revlon : consumer packaged goods and the television revolution -- Sam Walton : all-American -- Robert Noyce and Silicon Valley : toward a new business world -- Conclusion : Progress and profits.

Subject Term:

Businessmen -- United States -- Biography.

Executives -- United States -- Biography.

Capitalists and financiers -- United States -- Biography.

Entrepreneurship -- United States -- Case studies.

Big business -- United States -- Case studies.

Big business. (OCoLC)fst00831592

Businessmen. (OCoLC)fst00842951

Capitalists and financiers. (OCoLC)fst00846463

Entrepreneurship. (OCoLC)fst00912787

Executives. (OCoLC)fst00917875

Geographic Term:

United States. (OCoLC)fst01204155

Copies:

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Library	Material Type	Item Barcode	Shelf Number	Copy	Status
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Summary

Seven business innovators and the empires they built.

The pre-eminent business historian of our time, Richard S. Tedlow, examines seven great CEOs who successfully managed cutting-edge technology and formed enduring corporate empires.

With the depth and clarity of a master, Tedlow illuminates the minds, lives and strategies behind the legendary successes of our times:

. George Eastman and his invention of the Kodak camera;

. Thomas Watson of IBM;

. Henry Ford and his automobile;

. Charles Revson and his use of television advertising to drive massive sales for Revlon;

. Robert N. Noyce, co-inventor of the integrated circuit and founder of Intel;

. Andrew Carnegie and his steel empire;

. Sam Walton and his unprecedented retail machine, Wal-Mart.