How business works : a graphic guide to business success.

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Title:

ISBN:

9780241006931

Physical Description:

351 pages : color illustrations ; 24 cm

General Note:

Includes index.

Contents:

How companies work. Business ownership -- Start-ups -- Buying and selling business -- Who's who -- Corporate structure -- Human resources -- How finance works. Financial reporting -- Financial accounting -- Management accounting -- Measuring performance -- Raising finance and capital -- How sales and marketing work. Marketing mix -- Marketing approaches -- Outbound marketing -- Inbound marketing -- Business development -- Information management -- How operations and productions work. Manufacturing and production -- Management -- Product -- Control -- Supply chain.

Abstract:

This title defines and explains the key concepts behind business, finance and company management. With the right knowledge, business does not have to be difficult. Do you know the difference between profit margin, gross profit and net profit? What is cash flow or a limited company? ... This unique guide explains complex business concepts using simple, easy-to-understand language while defining hundreds of business terms such as stocks and shares, limited companies, partnerships and bond issues. Essential know-how is offered on everything from starting a small business to marketing your company and building your teams.

Subject Term:

New business enterprises.

Business enterprises.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:VCCT	1:GEN-BOOK	000122185	658.11 HOW	1	Searching... Unknown

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Summary

Let's get straight down to business. This brilliant book explains and explores the essential terms and key concepts in the world of business, finance, and company management.

If business is proving brain-boggling, keep things simple and straightforward with this unique graphic guide. Eye-catching visual aids give a helpful representation of each and every aspect of business, while the complex subject matter is broken down into clear definitions and concise explanations, expressed in easy-to-understand language.

You'll get to grips with how companies work across the board, including management level, research and development, sales and marketing, and production and distribution. If you're perplexed by profit margin, confused by cash flow, or baffled by balance sheets, all your questions and many hundreds more are answered in this indispensable home reference. Crammed with top tips and essential know-how, How Business Works is perfect for anyone looking to boost their business brain or learn the ropes from the ground to the top.

Whether you're climbing the corporate ladder or starting up your own business, this book is the perfect business partner to get you ready for success.