The social employee : how great companies make social media work

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Title:

Author:

Burgess, Cheryl.

ISBN:

9780071816410

Personal Author:

Burgess, Cheryl.

Publication Information:

New York : McGraw-Hill, c2014.

Physical Description:

xvi, 267 pages : illustrations ; 23 cm.

Contents:

The new normal : even change is changing -- The Bue focus marketing social employee möbius model -- Brands under pressure -- The social employee : lines blur between brands, employees, and customers -- IBM : making connections one employee at a time -- How Adobe manages social using guardrails -- How Dell learned to smac-u into social success -- How Cisco, a leading networking company, built a powerful employee network -- How the Southwest way creates competitive advantage -- AT & T : B2B social networking at its best -- How acxiom & domo are leading the charge -- How social executives drive brand value -- Finding education in the social university -- Building communities of shared interest -- How content marketing empowers social employees -- The blue focus marketing ten commandments of brand soul.

Subject Term:

Internet marketing.

Branding (Marketing)

Social media -- Economic aspects.

Business networks.

Added Author:

Burgess, Mark, 1949-

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025598612	658.872 B955H 2014	1	Searching... Unknown

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Summary

Build a successful SOCIAL BUSINESS by empowering the SOCIAL EMPLOYEE

Includes success stories from IBM, AT&T, Dell, Cisco, Southwest Airlines, Adobe, Domo, and Acxiom

"Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? . . . The Social Employee lifts the lid on this potential and provides guidance for businesses everywhere." -- JEZ FRAMPTON, Global Chairman and CEO, Interbrand

"Get a copy of this book for your whole team and get ready for a surge in measurable social media results!" -- MARI SMITH, author, The New Relationship Marketing , and coauthor, Facebook Marketing

"Practical and insightful, The Social Employee is sure to improve your brand-building efforts." -- KEVIN LANE KELLER, E.B. Osborn Professor of Marketing, Tuck School of Business at Dartmouth College, and author, Strategic Brand Management

"This book will change how you view the workplace and modern connectivity, and inform your view of how social employees are changing how we work and create value in today's networked economy." -- DAVID ARMANO, Managing Director, Edelman Digital Chicago, and contributor to Harvard Business Review

" The Social Employee makes the compelling argument that most organizations are sadly missing a key opportunity to create a social brand, as well as to build a strong company culture." -- ANN HANDLEY, Chief Content Officer, MarketingProfs.com, and coauthor, Content Rules