reference epidemiological research. Directed at readers who are new to epidemiological theory and practice

readers the science of entrepreneurship, tested and proven not just for years, but for millenia.

Viable business strategies : a fieldbook for leaders / Ungerer, Marius.

art and science of persuasion : convince readers to see it your way -- Watch winners at work : a model

The growth gamble : when leaders should bet big on new businesses and how to avoid expensive