Title:
Business communication : process & product
Author:
Guffey, Mary Ellen.
ISBN:
9780324223040
9780324311907
9780324312232
Personal Author:
Edition:
5th ed.
Publication Information:
Mason, Ohio : Thomson/South-Western, c2006
Physical Description:
xxix, 585, [83] p. : col. ill. ; 26 cm.
Contents:
Unit One. Communication Foundations: 1. Communicating at work -- 2. Communicating in small groups and teams; 3. Workplace listening and nonverbal communication; 4. Communicating across cultures -- Unit Two. Guffey's 3-x3- writing process: 5. Writing Process Phase 1: Analyze, Anticipate, Adapt; 6. Writing Process Phase 2: Research, Organize, Compose; 7. Writing Process phase 3: Revise, Proofread, Evaluate -- Unit Three. Business Correspondence: 8. Routine e-mail messages and memos; 9. Routine letters and goodwill messages; 10. Persuasive and sales messages; 11. Negative messages -- Unit Four. Reports and Proposals: 12. Preparing to write business reports; 13. Organizing and writing typical business reports; 14. Proposals and formal reports -- Unit Five. Presentations: 15. Speaking with confidence; 16. Employment communication -- Appendices: Appendix A. Competent language usage essentials (CLUE); Appendix B. Guide to document formats; Appendix C. Documentation formats; Appendix D. Correction symbols.