Be your own best publicist : how to use PR techniques to get noticed, hired, and rewarded at work

Select an Action

Title:

Be your own best publicist : how to use PR techniques to get noticed, hired, and rewarded at work

Author:

Kleiman, Jessica.

ISBN:

9781601631480

Personal Author:

Kleiman, Jessica.

Publication Information:

Physical Description:

220 pages ; 21 cm

Contents:

Communication is key -- Always have a plan (and a back-up plan) -- Be a know-it-all (in a good way) -- It's all about who you know (and who knows you) -- The message is the medium -- Looks aren't everything (but they sure help) -- What do I have to do to get noticed around here? -- Toot your own horn (but not too loudly) -- Brush up on your social (media) studies -- Gratification doesn't have to be instant -- Every crisis is an opportunity.

Subject Term:

Public relations.

Career development.

Publicity.

Added Author:

Cooper, Meryl Weinsaft.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025767209	650.1 K64B 2011	1	Searching... Unknown
Searching... 1:VGCT	1:REC-BOOK	000037174	650.1 KLE	1	Searching... Unknown
Searching... 1:VGDBN	1:REC-BOOK	000011172	650.1 KLE	1	Searching... Unknown
Searching... 1:VGPTA	1:REC-BOOK	000133878	650.1 KLE	1	Searching... Unknown

Bound With These Titles

On Order

Summary

In one of the toughest job markets in more than 20 years, applying the art of self-promotion is more vital than ever. Be Your Own Best Publicist shows anyone looking to land a new job, attract freelance assignments, stay essential in a current position, or get that coveted promotion, how they can use public relations skills to achieve his or her goals.

Written by seasoned public relations pros Jessica Kleiman and Meryl Weinsaft Cooper, this helpful, easy-to-follow guide breaks down the fundamentals of PR and how to implement them to successfully promote yourself.

Be Your Own Best Publicist will teach you how to: Set a personal PR strategy that gets results Build key message points and deliver them with style Craft the perfect "pitch" for each situation Network and develop relationships that will help you get ahead Use creativity to stand out from the competition

Through humorous, informative anecdotes plus user-friendly tips and exercises, Be Your Own Best Publicist will arm you with the confidence, knowledge and tactics to help you market yourself in the workplace.

Jessica Kleiman and Meryl Weinsaft Cooper have a combined 30-plus years experience in the public relations industry, having worked both in-house and on the agency side.