1. Weather or climate change? / Ann Bostrom and Daniel Lashof -- 2. Communicating the risks of global warming : American risk perceptions, affective images, and interpretive communities / Anthony Leiserowitz -- 3. More bad news : the risk of neglecting emotional responses to climate change information / Susanne C. Moser -- 4. Public scares : changing the issue culture / Sheldon Ungar -- 5. The challenge of trying to make a difference using media messages / Sharon Dunwoody -- 6. Listening to the audience : San Diego hones its communication strategy by soliciting residents' views / Linda Giannelli Pratt and Sarah Rabkin -- 7. The climate-justice link : communicating risk with low-income and minority audiences / Julian Agyeman, Bob Doppelt, Kathy Lynn and Halida Hatic -- 8. Postcards from the (not so) frozen north : talking about climate change in Alaska / Shannon McNeeley and Orville Huntington -- 9. Climate change : a moral issue / Sally Bingham -- 10. Einstein, Roosevelt, and the atom bomb : lessons learned for scientists communicating climate change / Lucy Warner -- 11. Across the great divide : supporting scientists as effective messengers in the public sphere / Nancy Cole with Susan Watrous -- 12. Dealing with climate change contrarians / Aaron M. McCright -- 13. A role for dialogue in communication about climate change / Kathleen Regan -- 14. Information is not enough / Caron Chess and Branden B. Johnson -- 15. Stuck in the slow lane of behavior change? : a not-so-superhuman perspective on getting out of our cars / John Tribbia -- 16. Consumption behavior and narratives about the good life / Laurie Michaelis -- 17. Educating for "intelligent environmental action" in an age of global warming / Tina Grotzer and Rebecca Lincoln -- 18. Education for global responsibility / Mary Catherine Bateson -- 19. Changing the world one household at a time : Portland's 30-day program to lose 5,000 pounds / Sarah Rabkin and David Gershon -- 20. Changing organizational ethics and practices toward climate and environment / Keith James, April Smith and Bob Doppelt -- 21. Change in the marketplace : business leadership and communication / Vicki Arroyo and Benjamin Preston -- 22. The market as messenger : sending the right signals / John Atcheson -- 23. Making it easy : establishing energy efficiency and renewable energy as routine best practice / Lisa Dilling and Barbara Farhar -- 24. Forming networks, enabling leaders, financing action : the Cities for Climate Protection campaign / Abby Young -- 25. Ending the piecemeal approach : Santa Monica's comprehensive plan for sustainability / Susan Watrous and Natasha Fraley -- 26. States leading the way on climate change action : the view from the Northeast / Abbey Tennis -- 27. West coast governors' global warming initiative : using regional partnerships to coordinate climate action / Pierre duVair, Sam Sadler, Anthony Usibelli and Susan Anderson -- 28. Building social movements / David S. Meyer -- 29. Climate litigation : shaping public policy and stimulating debate / Marilyn Averill -- 30. The moral and political challenges of climate change / Dale Jamieson -- 31. An ongoing dialogue on climate change : the Boulder manifesto / Robert Harriss -- 32. Toward the social tipping point : creating a climate for change / Susanne C. Moser and Lisa Dilling.