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0000000000IIE
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by 
Grunig, James E.
Format: 
Books
Publication Date 
1992
Excerpt: 
IABC Research Foundation.
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by 
Crossman, Joanna, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
learning, critical thinking, research skills, and application of theory to practice and vice versa; and
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by 
Cornelissen, Joep, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Practice -- Chapter 6: Communication Strategy and Strategic Planning -- Chapter 7: Research and Measurement
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4. 
Cover image for Corporate communication : a guide to theory & practice
by 
Cornelissen, Joep, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
and Campaign Management -- Chapter 7: Research and Measurement -- Part IV: Specialist Areas in
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5. 
Cover image for Corporate communication
by 
Argenti, Paul A.
Format: 
Books
Publication Date 
2013
Excerpt: 
the Media -- Conducting Research for Targeting Traditional Media -- Researching and Engaging the
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by 
Caywood, Clarke L., 1947-
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Communications research : foundational methods / Anders Gronstedt and Clarke L. Caywood-- Communications research
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by 
Cornelissen, Joep.
Format: 
Books
Publication Date 
2011
Excerpt: 
communication in practice. Communication strategy -- Strategic planning and campaign management -- Research and
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by 
Lindgren, Mats, 1959-
Format: 
Books
Publication Date 
2009
Excerpt: 
Why is scenario planning needed? Some reasons from the field of strategy research -- Scenario
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by 
Miller, Robert B. (Robert Bruce), 1931-
Format: 
Books
Publication Date 
2004
Excerpt: 
mistakes -- Ch. 15. Putting persuasion to the test -- Ch. 16. Conclusion -- App. I. About the research
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