Competitive advantage : creating and sustaining superior performance

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Title:

Author:

Porter, Michael E., 1947-

ISBN:

9780029250907

9780684841465

Personal Author:

Porter, Michael E., 1947-

Publication Information:

Physical Description:

xviii, 557 pages : illustrations ; 25 cm

Contents:

1. Competitive strategy: the core concepts -- 2. The value chain and competitive advantage -- 3. Cost advantage -- 4. Differentiation -- 5. Technology and competitive advantage -- 6. Competitor selection -- 7. Industry segmentation and competitive advantage -- 8. Substitution -- 9. Interrelationships among business units -- 10. Horizontal strategy -- 11. Achieving interrelationships -- 12. Complementary products and competitive advantage -- 13. Industry scenarios and competitive strategy under uncertainty -- 14. Defensive strategy -- 15. Attacking an industry leader.

Subject Term:

Competition.

Industrial management.

Copies:

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Summary

Competitive Advantage introduces a tool that may be used to diagnose and enhance competitive advantage: the value chain. Value-chain analysis allows the manager to separate the underlying activities a firm performs in designing, producing, marketing, and distributing its product or service. It is these activities from which competitive advantage ultimately stems. By showing how all the firm's activities can be examined in this integrated way, Porter provides a practical perspective on competitive strategy.