Corporate reputation and competitiveness
Title:
Corporate reputation and competitiveness
Author:
Davies, Gary, 1946-
ISBN:
9780415287432
Personal Author:
Publication Information:
London ; New York : Routledge, 2003.
Physical Description:
xiii, 272 pages : illustrations ; 25 cm
Contents:
A brief history of strategic thought -- The traditional approach to reputation management -- The reputation paradigm -- The company as a brand -- Defending a reputation -- Measuring reputation : the corporate personality scale -- The management of image and identity -- Managing the reputation chain -- Reputation and business performance -- Challenges in reputation management -- Managing the personality of the organization.
Abstract:
This book presents the case for reputation as a strategic tool for organisations in the 21st century. As well as a review of current thinking on how reputation is managed, the text contains a unique approach to reputation measurement and management, 'The Reputation Chain'
Subject Term:
Electronic Access:
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Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009945533&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1009/2002068326-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0650/2002068326-d.html