Visual creativity : inspirational ideas for advertising, animation and digital design

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Title:

Visual creativity : inspirational ideas for advertising, animation and digital design

Author:

Pricken, Mario.

ISBN:

9780500511664

Personal Author:

Pricken, Mario.

Publication Information:

London : Thames & Hudson, 2004.

Physical Description:

231 pages : illustrations (some color) ; 30 cm

General Note:

"Translated from the German Visuelle Kreativitat by David H. Wilson"--Page [232].

Contents:

Part 01. Visual evolution : The frontiers of your imagination ; Inside a creative mind ; Inside the imaginations of top creatives ; Thirteen interviews with top creatives -- Part 02. The six ways of seeing : The six ways of seeing ; Looking is not seeing ; The world in your head ; Dream with your eyes open ; Controlling images ; Seeing with all your senses ; Image streaming -- Part 03. The visual lab : The eight departments in the visual lab ; A new view of reality ; What are pictures made of? ; Playing with layers ; When graphics meet images ; Expanding reality ; Morphing and shape-shifting ; Worlds without frontiers ; Styles, trends and genres -- Part 04. From dream to reality : Sketches, layouts and storyboards.

Abstract:

"Handbook is packed with tips and techniques specifically designed to create whole new worlds of visual ideas. Top creatives from the fields of advertising, film, photography, computer animation and game development will find a wealth of exercises and methods at their fingertips that will help them hone their creative capabilities, produce inspirational ideas and think in new directions. Interviews with industry names such as Ben Snow of ILM and Daniel Kleinman give an insider's perspective of the strategies and sources of visual creativity, while their methods are illustrated with hundreds of full-colour images from the world's best idea-makers."--Jacket.

Subject Term:

Commercial art -- Technique.

Advertising.

Computer art.

Computer graphics.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:VGBDX	1:GEN-BOOK	000007212	741.622 PRI	1	Searching... Unknown

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Summary

Inspirational ideas for advertising, animation, and digital design from a leading creative director.

Mario Pricken's previous book, Creative Advertising , sparked the imaginations of countless advertising, marketing, media, and design professionals. Now Visual Creativity goes one step further.

This practical guide is filled with tips and techniques specifically designed to create whole new worlds of visual ideas. Creatives from the fields of advertising, film, photography, computer animation, and game development will find a wealth of exercises and methods to help them hone their creative capabilities, produce inspirational campaigns, and move in new directions. Interviews with leading names in the industry such as Ben Snow, Daniel Kleinman, and Volker Engel give an insider's perspective on the sources and strategies of visual creativity, while their methods are vividly illustrated with hundreds of full-color images.