Online consumer behavior : theory and research in social media, advertising, and e-tail

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Title:

Author:

Close, Angeline, editor.

ISBN:

9781848729698

Publication Information:

New York : Routledge, 2012.

Physical Description:

xxxiii, 366 pages : illustrations ; 24 cm.

General Note:

Formerly CIP.

Contents:

Machine generated contents note: SECTION I Consumers' Online Identity -- 1.Snapshots of the Self: Exploring the Role of Online Mobile Photo Sharing in Identity Development Among Adolescent Girls / Jenna Drenten -- 2.Source Characteristics in Online Shopping: Do Avatar Expertise, Similarity, and Attractiveness Affect Purchase Outcomes? / Iryna Pentina -- 3.Overcoming Human Limits Through the Satisfaction of Desires on Virtual Worlds / Leila El Kamel -- SECTION II Social Media, Blogs, and Privacy Issues -- 4.Managing New Media: Tools for Brand Management in Social Media / Adam J. Mills -- 5.Consumer Activism Through Social Media: Carrots Versus Sticks / B. Yasanthi Perera -- 6.Authenticity in Online Communications: Examining Antecedents and Consequences / George R. Milne -- 7.Web 2.0 and Consumers' Digital Footprint: Managing Privacy and Disclosure Choices in Social Media / George R. Milne -- SECTION III Online Advertising and Online Search Behavior --

Contents note continued: 8.Viewer Reactions to Online Political Spoof Videos and Advertisements / Leyland F. Pitt -- 9.Advertising Versus Invertising: The Influence of Social Media B2C Efforts on Consumer Attitudes and Brand Relationships / Neil Hair -- 10.Male Consumers' Motivations for Online Information Search and Shopping Behavior / Peter Coleman -- SECTION IV e-Tail Consumer Behavior and Online Channels -- 11.Exploring Hybrid Channels from the Customer Perspective: Offering Channels That Meet Customers' Changing Needs / Angela Hausman -- 12.Consumer Trust and Loyalty in e-Tail / Lin Guo -- 13.Toward a Theory of Consumer Electronic Shopping Cart Behavior: Motivations of e-Cart Use and Abandonment / Timothy Kyle Benusa.

Abstract:

Social media (i.e. Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping.

Subject Term:

Consumer behavior.

Internet marketing.

Electronic commerce -- Psychological aspects.

Added Author:

Close, Angeline,

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025589553	381.142 C645.O 2012	1	Searching... Unknown

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Summary

Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.