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1. 
Cover image for Consumer behaviour : perspectives, findings and explanations
by 
O'Shaughnessy, John, 1927-
Format: 
Books
Publication Date 
2013
Excerpt: 
.Behaviorism -- 5.Psychoanalytic Psychology -- 6.Cognitive Psychology: The Basic Perspective -- 7.Cognitive
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2. 
Cover image for Product innovation toolbox : a field guide to consumer understanding and research
by 
Beckley, Jacqueline H.
Format: 
Books
Publication Date 
2012
Excerpt: 
the basic conjoint analysis experiment -- 7.2.4.The raw material of CA -- 7.2.5.Experimental design
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3. 
Cover image for Effective marketing : creating and keeping customers
by 
Zikmund, William G.
Format: 
Books
Publication Date 
2002
Excerpt: 
buying -- Market segmentation, targeting, and positioning strategies -- Basic concepts about goods
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by 
Hofmeyr, J. H. (Jan H.)
Format: 
Books
Publication Date 
2000
Excerpt: 
basic introduction to how commitment works -- 3. A General Theory of Commitment -- How to measure
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