by
O'Shaughnessy, John, 1927-
Format:
Books
Publication Date
2013
Excerpt:
.Behaviorism -- 5.Psychoanalytic Psychology -- 6.Cognitive Psychology: The Basic Perspective -- 7.Cognitive
by
Beckley, Jacqueline H.
Format:
Books
Publication Date
2012
Excerpt:
the basic conjoint analysis experiment -- 7.2.4.The raw material of CA -- 7.2.5.Experimental design
by
Zikmund, William G.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html
Format:
Books
Publication Date
2002
Excerpt:
buying -- Market segmentation, targeting, and positioning strategies -- Basic concepts about goods
by
Hofmeyr, J. H. (Jan H.)
Table of contents http://catdir.loc.gov/catdir/toc/wiley021/2001281572.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/2001281572.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2001281572.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/2001281572.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2001281572.html
Format:
Books
Publication Date
2000
Excerpt:
basic introduction to how commitment works -- 3. A General Theory of Commitment -- How to measure
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