Herd how to change mass behaviour by harnessing our true nature / Earls, Mark.

Design for behaviour change : theories and practices of designing for change / Niedderer, Kristina

Social marketing and behaviour change : models, theory and applications / Brennan, Linda L. author.

Formation and Change -- Consumers as Social Actors (The Sociological Issues) : -- Reference Groups -- Age

changes can be made to the product itself? Dr. Krishna helps managers to understand how customers relate

book provides a "view from manywheres" approach to consumer behavior. It is a welcome change from more

knowledge -- Further reading -- References -- 7.Attitude formation and change -- Introduction -- Defining

change and interactive communications -- Ch. 9. Individual decision making -- Ch. 10. Buying and

-- Ch. 6. Personality and Lifestyles -- Ch. 7. Attitudes -- Ch. 8. Attitude Change and Interactive

Change -- 9. Communication and Consumer Behavior -- pt. III. Consumers in their social and cultural

attitudes -- Attitude reinforcement and change -- Demographics and social class -- Personality and lifestyle