Search Results for Creation.

How cool brands stay hot : branding to Generation Y

Bergh, Joeri van den, 1971-

Format:

Books

Publication Date

2013

Excerpt:

co-creation -- A soap called `ME': youth's new narcissism -- Millennial myths: debunking conceptions

Available: Copies:

E-marketing : theory and application

Dann, Stephen, 1973-

Format:

Books

Publication Date

2011

Excerpt:

behaviour -- Chapter 4: Value creation -- Chapter 5: Communication of value -- Chapter 6: Delivering value

Available: Copies:

Consumer behavior : buying, having, and being

Solomon, Michael R.

Format:

Books

Publication Date

2007

Excerpt:

. Age subcultures -- Ch. 16. Cultural influences on consumer behavior -- Ch. 17. The creation and

Available: Copies:

Primal branding : create zealots for your brand, your company, and your future

Hanlon, Patrick.

Sample text http://catdir.loc.gov/catdir/enhancements/fy0640/2005044708-s.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0630/2005044708-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015488731&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0630/2005044708-d.html

Format:

Books

Publication Date

2006

Excerpt:

Going primal. The primal code. The creation story -- The creed -- The icons -- The rituals -- The

Available: Copies:

Consumer behavior : buying, having, and being

Solomon, Michael R.

Format:

Books

Publication Date

2005 2004

Excerpt:

-- Ch. 16. Cultural Influences on Consumer Behavior -- Ch. 17. The Creation and Diffusion of Global

Available: Copies:

Brand hijack : marketing without marketing

Wipperfürth, Alex.

Format:

Books

Publication Date

2005

Excerpt:

: co-creation -- Phase 3 : mass marketing -- The hijacker's threats and opportunities -- The threat

Available: Copies:

Consumer behavior : in fashion

Solomon, Michael R.

Format:

Books

Publication Date

2004

Excerpt:

. 2. Cultural Influences on Consumer Behavior. 3. The Creation and Diffusion of Fashion Consumer

Available: Copies:

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