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000IIE

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Cover image for Consumer behavior

Consumer behavior

by

Hoyer, Wayne D.

Format:

Books

Publication Date

2010

Excerpt:

on Consumer Behavior -- Consumer Behavior Outcomes -- Adoption of, Resistance to, and Diffusion of

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2.

Cover image for Consumer behavior

Consumer behavior

by

Schiffman, Leon G.

Format:

Books

Publication Date

2004

Excerpt:

. Consumer Influence and the Diffusion of Innovations -- 16. Consumer Decision Making.

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3.

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Consumer behavior and marketing action

Consumer behavior and marketing action

by

Assael, Henry.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-d.html

Format:

Books

Publication Date

1995

Excerpt:

leadership -- The diffusion of innovations -- Marketing communications.

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