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1. 
Cover image for Product innovation toolbox : a field guide to consumer understanding and research
Product innovation toolbox : a field guide to consumer understanding and research
by 
Beckley, Jacqueline H.
Format: 
Books
Publication Date 
2012
Excerpt: 
Product innovation toolbox : a field guide to consumer understanding and research / Beckley
Available: Copies:
2. 
Cover image for Consumer behavior
Consumer behavior
by 
Hoyer, Wayne D.
Format: 
Books
Publication Date 
2010
Excerpt: 
Innovations -- Symbolic Consumer Behavior -- Ethics and the Dark Side of Consumer Behavior and Marketing.
Available: Copies:
4. 
Cover image for Consumer behavior
Consumer behavior
Consumer behavior
by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
2004
Excerpt: 
. Consumer Influence and the Diffusion of Innovations -- 16. Consumer Decision Making.
Available: Copies:
5. 
Cover image for Customers rule! : why the e-commerce honeymoon is over and where winning businesses go from here
Customers rule! : why the e-commerce honeymoon is over and where winning businesses go from here
Customers rule! : why the e-commerce honeymoon is over and where winning businesses go from here
by 
Blackwell, Roger D.
Sample text http://catdir.loc.gov/catdir/samples/random045/2001017343.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/random053/2001017343.html
Publisher description http://catdir.loc.gov/catdir/description/random0414/2001017343.html
Format: 
Books
Publication Date 
2001
Excerpt: 
customer satisfaction -- How to move innovations from trial to mass acceptance -- The rise of E-commerce in
Available: Copies:
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