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1. 
Cover image for Consumer behaviour
Consumer behaviour
by 
Blythe, Jim.
Format: 
Books
Publication Date 
2013
Excerpt: 
attitude -- Dimensions of attitude -- Attitude formation -- Attitude measurement -- Functions of attitudes
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2. 
Cover image for Product innovation toolbox : a field guide to consumer understanding and research
Product innovation toolbox : a field guide to consumer understanding and research
by 
Beckley, Jacqueline H.
Format: 
Books
Publication Date 
2012
Excerpt: 
research: Experimentation vs. testing -- 7.2.2.Conjoint analysis (aka conjoint measurement) -- 7.2.3.Doing
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3. 
Cover image for Advertising and the mind of the consumer : what works, what doesn't, and why.
Advertising and the mind of the consumer : what works, what doesn't, and why.
by 
Sutherland, Max.
Format: 
Books
Publication Date 
2008
Excerpt: 
age -- 26. 'Mental reach' : they see your ad but does it get through? -- 27. Measurement of
Available: Copies:
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