Gender, design and marketing : how gender drives our perception of design and marketing / Moss

, Motivation and Hedonism -- The Self and Personality -- Perception -- Learning and Knowledge -- Attitude

behavior -- Consumer and social well-being -- Internal influences on consumer behavior -- Perception

perception / Bin Shen, Jaehee Jung, Pui-Sze Chow, and Szeman Wong -- How brand awareness relates to market

-- Perception and store atmospherics -- Perception and consumers' characteristics -- Perception and behaviour

, the last, my everything: using indicators of origin -- Irony killed authenticity: Gen Y's perception

better perceptions of their products. Even with a product as simple as a potato chip, there are many

-- Chapter 5. Customer perception and learning -- Chapter 6. Motivation -- Chapter 7. Customer attitudes

perception and learning -- Customer motivation -- Customer attitudes -- Personality and self

-- Motivation, Ability, and Opportunity -- Exposure, Attention, and Perception -- Knowledge and Understanding

Ch. 1. Consumers rule -- Ch. 2. Perception -- Ch. 3. Learning and memory -- Ch. 4. Motivation and

Influences on Consumer Behavior -- Perception -- Learning, Memory, and Product Positioning -- Motivation