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1. 
Cover image for Consumer behavior
by 
Schiffman, Leon G., author.
Format: 
Books
Publication Date 
2019
Excerpt: 
how the examination and application of consumer behavior is central to the planning, development, and
Available: Copies:
by 
Joubert, Johan Pierre Retief, editor.
Format: 
Books
Publication Date 
2013
Excerpt: 
wants and needs are met, forms part of the strategic planning of all organisations - big or small
Available: Copies:
3. 
Cover image for Consumer behaviour
by 
Blythe, Jim.
Format: 
Books
Publication Date 
2013
Excerpt: 
behaviour and the marketing mix -- Consumers and relationship marketing -- Consumers and marketing planning
Available: Copies:
4. 
Cover image for E-marketing : theory and application
by 
Dann, Stephen, 1973-
Format: 
Books
Publication Date 
2011
Excerpt: 
: Planning for emerging markets -- Chapter 13: Implementation issues for e-marketing -- PART 5: FUTURE
Available: Copies:
5. 
Cover image for Advertising and the mind of the consumer : what works, what doesn't, and why.
by 
Sutherland, Max.
Format: 
Books
Publication Date 
2008
Excerpt: 
-- 15. Planning campaign strategy around consumers' mental filing cabinets -- 16. What happens when you
Available: Copies:
by 
Underhill, Paco.
Format: 
Books
Publication Date 
2000
Excerpt: 
Marketing -- Planning.
Available: Copies:
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