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1. 
Cover image for Emotion and reason in consumer behavior
Emotion and reason in consumer behavior
Emotion and reason in consumer behavior
by 
Chaudhuri, Arjun.
Format: 
Books
Publication Date 
2006
Excerpt: 
Emotion and reason in consumer behavior / Chaudhuri, Arjun.
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2. 
Cover image for Product innovation toolbox : a field guide to consumer understanding and research
Product innovation toolbox : a field guide to consumer understanding and research
by 
Beckley, Jacqueline H.
Format: 
Books
Publication Date 
2012
Excerpt: 
analysis vs. traditional approaches -- 7.3.3.Bounded rationality: the reason behind benefit hierarchy --
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