Cover image for Consumer behaviour
Title:
Consumer behaviour
Author:
Evans, Martin (Martin J.)
ISBN:
9780470093528
Personal Author:
Publication Information:
Hoboken, NJ : John Wiley & Sons, Ltd., c2006.
Physical Description:
xv, 404 p. ; 26 cm.
Contents:
Individual aspects of consumer behaviour -- Consumer motives and values -- Consumer response to marketing 1: exposure, attention, perception -- Consumer response to marketing 2: learning, attitudes -- Consumer response to marketing 3: action, post purchase dissonance, consumer involvement -- Consumer demographics -- Consumer psychographics -- Article Piacentini, M. and Mailer, G. (2004) Symbolic Consumption in Teenagers' Clothing Choice, Journal of Consumer Behaviour 3(3), 231-264 -- Social and group aspects of consumer behaviour -- Social group, tribal and household buying influences -- Culture, sub culture -- Article Belch & Willis (2002) Family Decision Making at the Turn of the century: Has the Changing Structure of Households Impacted the Family Decision-Making Process? Journal of Consumer Behaviour 2(2), 111-124 -- Integrated approaches to consumer behaviour -- New product buying -- Repeat, loyal and relational behaviour -- Databased consumer behaviour -- Consumer misbehaviour -- Article Fitchett, J. A. and Smith, A. (2002), Consumer Behaviour in an Unregulated Market: the Satisfactions and Dissatisfactions of Illicit Drug Consumption, Journal of Consumer Behaviour 1(4), 355-368 -- Article Woodside, A.G. (2004), Advancing Means-End Chains by Incorporating Heider's Balance Theory and Fournier's Consumer brand Relationship Typology, Psychology and Marketing 21(4), 279-294.
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