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13.

Consumer behavior : building marketing strategy

Hawkins, Del I.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-d.html

Format:

Electronic Resources

Publication Date

2007

Excerpt:

Changing American Society: Values -- The Changing American Society: Demographics and Social Stratification

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14.

Consumer behavior : buying, having, and being

Solomon, Michael R.

Format:

Books

Publication Date

2007

Excerpt:

disposing -- Ch. 11. Group influence and opinion leadership -- Ch. 12. Organizational and household decision

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15.

Consumer behaviour

Evans, Martin (Martin J.)

Format:

Books

Publication Date

2006

Excerpt:

Teenagers' Clothing Choice, Journal of Consumer Behaviour 3(3), 231-264 -- Social and group aspects of

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16.

Consumer behavior : buying, having, and being

Solomon, Michael R.

Format:

Books

Publication Date

2005 2004

Excerpt:

Household Decision Making -- Sect. 4. Consumers and Subcultures -- Ch. 13. Income and Social Class -- Ch. 14

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17.

Consumer behavior and marketing action

Assael, Henry.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-d.html

Format:

Books

Publication Date

1995

Excerpt:

-- Complex decision making -- Comsumer learning, habit, and brand loyalty -- Low involvement decision making

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