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1. 
Cover image for Small data : the tiny clues that uncover huge trends
Small data : the tiny clues that uncover huge trends
Small data : the tiny clues that uncover huge trends
by 
Lindström, Martin, 1970-
Cover image http://www.netread.com/jcusers2/bk1388/684/9781250080684/image/lgcover.9781250080684.jpg
Format: 
Books
Publication Date 
2016
Excerpt: 
a car dashboard led to the design of the Roomba vacuum - a great American success story. How
Available: Copies:
2. 
Cover image for How cool brands stay hot : branding to Generation Y
How cool brands stay hot : branding to Generation Y
How cool brands stay hot : branding to Generation Y
by 
Bergh, Joeri van den, 1971-
Format: 
Books
Publication Date 
2013
Excerpt: 
-of-mouth -- The research base: 5,000 brand stories can't be wrong -- The five success factors of Gen Y brands
Available: Copies:
3. 
Cover image for Introduction to consumer behaviour
Introduction to consumer behaviour
Introduction to consumer behaviour
by 
Joubert, Johan Pierre Retief, editor.
Format: 
Books
Publication Date 
2013
Excerpt: 
"Understanding consumers and the way they behave is crucial to the success of any business. In
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4. 
Cover image for Product innovation toolbox : a field guide to consumer understanding and research
Product innovation toolbox : a field guide to consumer understanding and research
Product innovation toolbox : a field guide to consumer understanding and research
by 
Beckley, Jacqueline H.
Format: 
Books
Publication Date 
2012
Excerpt: 
.Extended Use Product Research for Predicting Market Success / Stephanie Plunkett -- 9.1.1.Balancing two
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5. 
Cover image for Customers rule! : why the e-commerce honeymoon is over and where winning businesses go from here
Customers rule! : why the e-commerce honeymoon is over and where winning businesses go from here
Customers rule! : why the e-commerce honeymoon is over and where winning businesses go from here
by 
Blackwell, Roger D.
Sample text http://catdir.loc.gov/catdir/samples/random045/2001017343.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/random053/2001017343.html
Publisher description http://catdir.loc.gov/catdir/description/random0414/2001017343.html
Format: 
Books
Publication Date 
2001
Excerpt: 
"In Customers Rule! you'll learn about the crucial operational requirements for success in today
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6. 
Cover image for The soul of the new consumer : authenticity -- what we buy and why in the new economy
The soul of the new consumer : authenticity -- what we buy and why in the new economy
The soul of the new consumer : authenticity -- what we buy and why in the new economy
by 
Lewis, David, 1942-
Format: 
Books
Publication Date 
2000
Excerpt: 
Consumers -- Mavens--the power behind sales success -- Cool hunters and mavens--the true market makers
Available: Copies:
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