The consistent consumer : predicting future behavior through lasting values / Beller, Ken.

, and values -- Choosing and using products -- Attitudes and persuasive communications -- Decision

of authentic claims -- How Gen Y values honesty -- Levi's translates authenticity to Gen Y

-- References -- 7.Tools for Up-Front Research on Understanding Consumer Values -- 7.1.Kano Satisfaction Model

and Household Influences -- Psychographics: Values, Personality, and Lifestyles -- Social Influences

Changing American Society: Values -- The Changing American Society: Demographics and Social Stratification

values -- Ch. 5. The self -- Ch. 6. Personality and lifestyles -- Ch. 7. Attitudes -- Ch. 8. Attitude

, lov, and vals -- Prizm -- Psychographics -- Vals and list of values -- Psychographics again

Individual aspects of consumer behaviour -- Consumer motives and values -- Consumer response to

-- Ch. 2. Perception -- Ch. 3. Learning and Memory -- Ch. 4. Motivation and Values -- Ch. 5. The Self

: Motivation and Values. 5. Individual Consumer Dynamics: The Self. 6. Demographic Subcultures: Age, Race

-- Market values customers seek -- Market characteristics: climate, topography, and ecology -- Market