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13. 
Cover image for The design of business : why design thinking is the next competitive advantage
The design of business : why design thinking is the next competitive advantage
The design of business : why design thinking is the next competitive advantage
by 
Martin, Roger L.
Format: 
Books
Publication Date 
2009
Excerpt: 
The design of business : why design thinking is the next competitive advantage / Martin, Roger L.
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14. 
Cover image for Brand enigma : decoding the secrets of your brand
Brand enigma : decoding the secrets of your brand
Brand enigma : decoding the secrets of your brand
by 
Bruce, Duncan, 1951-
Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0827/2008038615.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017031234&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2008
Excerpt: 
sussing out the competition -- Engaging staff in the employer brand -- Web threats and opportunities -- An
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15. 
Cover image for Leveraging knowledge-based assets : the new value equation to create competitive advantage
Leveraging knowledge-based assets : the new value equation to create competitive advantage
Leveraging knowledge-based assets : the new value equation to create competitive advantage
by 
Ungerer, Marius.
Format: 
Books
Publication Date 
2006
Excerpt: 
Leveraging knowledge-based assets : the new value equation to create competitive advantage /
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16. 
Cover image for Dealing with Darwin : how great companies innovate at every phase of their evolution
Dealing with Darwin : how great companies innovate at every phase of their evolution
Dealing with Darwin : how great companies innovate at every phase of their evolution
by 
Moore, Geoffrey A., 1946-
Format: 
Books
Publication Date 
2006
Excerpt: 
Competition.
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17. 
Cover image for High involvement innovation : building and sustaining competitive advantage through continuous change
High involvement innovation : building and sustaining competitive advantage through continuous change
High involvement innovation : building and sustaining competitive advantage through continuous change
by 
Bessant, J. R.
Format: 
Books
Publication Date 
2003
Excerpt: 
High involvement innovation : building and sustaining competitive advantage through continuous
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