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1. 
Cover image for Creative marketing : an extended metaphor for marketing in a new age
Creative marketing : an extended metaphor for marketing in a new age
Creative marketing : an extended metaphor for marketing in a new age
by 
Fillis, Ian.
Format: 
Books
Publication Date 
2006
Excerpt: 
Creative marketing : an extended metaphor for marketing in a new age / Fillis, Ian.
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2. 
Cover image for Crafting strategy : embodied metaphors in practice
Crafting strategy : embodied metaphors in practice
Crafting strategy : embodied metaphors in practice
by 
Heracleous, Loizos Th.
Format: 
Books
Publication Date 
2011
Excerpt: 
Crafting strategy : embodied metaphors in practice / Heracleous, Loizos Th.
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3. 
Cover image for How customers think : essential insights into the mind of the market
How customers think : essential insights into the mind of the market
How customers think : essential insights into the mind of the market
by 
Zaltman, Gerald.
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1569001
Format: 
Books
Publication Date 
2003
Excerpt: 
unconscious -- Interviewing the mind/brain : Metaphor elicitation : appendix -- Interviewing the mind/brain
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