In this third edition of his successful introduction to cultural theory and popular culture, John Storey has extensively revised the text throughout. As before, the book presents a clear and critical survey of competing theories of and various approaches to popular culture. In addition to the theories and approaches discussed in the the first two editions, there is a new section on Queer Theory. Four earlier sections have been extended, with new material on Reading Romance, Reading Women's Magazines, Feminism as Social Practice, Men's Studies and Masculinities. Illustrations have been added." "The new edition is essential reading for undergraduate and postgraduate students of cultural studies, media studies, communication studies, the sociology of culture, popular culture and other related subjects. -- Book jacket.