The businessperson's toolbox of really useful business ideas. 2 / Brooks, Ian Royston, 1948-

The B2B executive playbook : the ultimate weapon for achieving sustainable, predictable

the B2B arena /

One to one, B2B : customer development strategies for the business to business world /

2

1. Introduction to personal selling -- 2. The customer and the buying process -- 3. Communication

Pt. 1. Understanding stand out. Stand out -- pt. 2. Stand out in practice. Stand out by paying

Part 2: Execution -- Case studies in customer engagement -- Case studies in skills and learning

, Between, Dyadic and Group -- 2.Episodic Intrapersonal Emotion Regulation: Or, Dealing with Life as it

2

2

1. An introduction to customer care -- 2. How managers need to drive and support a service strategy