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1. 
Cover image for Stand out social marketing : 6 keys to rise above the noise, differentiate your brand, and build an outstanding online presence
by 
Lewis, Mike, 1975-
Format: 
Books
Publication Date 
2013
Excerpt: 
Stand out social marketing : 6 keys to rise above the noise, differentiate your brand, and build an
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2. 
Cover image for The old rules of marketing are dead : the 6 new rules for reinventing your brand & reigniting your business
by 
Pearson, Timothy R.
Format: 
Books
Publication Date 
2011
Excerpt: 
The old rules of marketing are dead : the 6 new rules for reinventing your brand & reigniting
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3. 
Cover image for Willie's way : 6 secrets for wooing, wowing, and winning customers and their loyalty
by 
Van Hooser, Phillip, 1957-
Format: 
Books
Publication Date 
2005
Excerpt: 
Willie's way : 6 secrets for wooing, wowing, and winning customers and their loyalty / Van Hooser
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by 
Van Heerden, Neels, 1957- editor.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- 4. Sales knowledge -- 5. Managing yourself and your time -- 6. Prospecting -- 7. Planning the sales
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5. 
Cover image for Emotional labor in the 21st century : diverse perspectives on the psychology of emotion regulation at work
by 
Grandey, Alicia.
Format: 
Books
Publication Date 
2013
Excerpt: 
Perspectives: Customer Service, Call Centers, Caring Professionals -- 6.The Customer Experience of Emotional
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6. 
Cover image for Customer care excellence : how to create an effective customer focus
by 
Cook, Sarah, 1955-
Format: 
Books
Publication Date 
2008
Excerpt: 
ownership -- 6. The internal customer -- 7. Training and development for customer service -- 8
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7. 
Cover image for Handbook of customer satisfaction and loyalty measurement
by 
Hill, Nigel, 1952-
Format: 
Books
Publication Date 
2006
Excerpt: 
-- 5. Survey objectives -- 6. Understanding customer behavior -- 7. Exploratory research -- 8. Sampling
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8. 
Cover image for ProfitBrand : how to increase the profitability, accountability & sustainability of brands
by 
Wreden, Nick.
Format: 
Books
Publication Date 
2005
Excerpt: 
Table 6.3 Contact potential Table 6.4 Customer contact plan Table 6.5 Penetration analysis Table 10.1
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9. 
Cover image for Revolutionize your customer experience / Colin Shaw.
by 
Shaw, Colin, 1928-
Format: 
Books
Publication Date 
2005
Excerpt: 
principles -- 4. The enablers -- 5. Sensory experiences -- 6. Naive orientation -- 7. Transactional
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10. 
Cover image for Passionate and profitable : why customer strategies fail and ten steps to do them right
by 
Arussy, Lior.
Format: 
Books
Publication Date 
2005
Excerpt: 
choice 5--what kind of relationships do we seek? -- Critical choice 6--how do we change our organization
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11. 
Cover image for Culture and positioning as determinants of strategy : personality and the business organization
by 
Ellson, Tony, 1953-
Format: 
Books
Publication Date 
2004
Excerpt: 
strategy -- 5. Reports from contemporary business -- Pt. III. Research design and methodology -- 6. In
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12. 
Cover image for The consumer-- or else! : consumer-centric business paradigms
by 
Schuster, Camille Passler, 1950-
Format: 
Books
Publication Date 
2004
Excerpt: 
, Distributors) -- Ch. 6. Intermediaries (Brokers, Agents) -- Sect. III. Collaborative Business Processes -- Ch
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