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1. 
Cover image for Data mining techniques : for marketing, sales, and customer relationship management
Data mining techniques : for marketing, sales, and customer relationship management
by 
Berry, Michael J. A.
Publisher description http://www.loc.gov/catdir/description/wiley041/2003026693.html
Format: 
Books
Publication Date 
2004
Excerpt: 
rules -- Link analysis -- Clustering -- Survival analysis -- Genetic algorithms -- Finding customers in
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2. 
Cover image for Introduction to neural networks and data mining for business applications
Introduction to neural networks and data mining for business applications
Introduction to neural networks and data mining for business applications
by 
Smith, Kate A.
Format: 
Books
Publication Date 
1999
Excerpt: 
intelligent techniques often used in conjunction with neural networks are also covered, including genetic
Available: Copies:
3. 
Cover image for Data mining techniques : for marketing, sales, and customer support
Data mining techniques : for marketing, sales, and customer support
by 
Berry, Michael J. A.
Format: 
Books
Publication Date 
1997
Excerpt: 
powerful techniques - cluster detection, memory-based reasoning, market basket analysis, genetic algorithms
Available: Copies:
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