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1. 
Cover image for Marketing database analytics : transforming data for competitive advantage
Marketing database analytics : transforming data for competitive advantage
Marketing database analytics : transforming data for competitive advantage
by 
Banasiewicz, Andrew D.
Format: 
Books
Publication Date 
2013
Excerpt: 
Requirements -- 5.Analytic Planning -- Analytic Planning -- Planning Framework -- Mini-Case 5.1: Analytic
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2. 
Cover image for Database management
Database management
Database management
by 
McFadden, Fred R., 1933-
Format: 
Books
Publication Date 
1991
Excerpt: 
conceptual design -- 4. Strategic data and systems planning -- 5. Database requirements definition -- 6
Available: Copies:
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