Title:
Strategic management : global cultural perspectives for profit and non-profit organizations
Author:
Katsioloudes, Marios I.
ISBN:
9780750679664
Personal Author:
Publication Information:
Burlington, MA : Elsevier Butterworth-Heinemann, c2006.
Physical Description:
xvii, 387 p. : ill. ; 26 cm.
General Note:
Rev. ed. of: Global strategic planning.
Contents:
An overview of the strategic planning process -- An introduction to the strategic planning process (SPP) -- Contemporary issues in the strategic planning process -- External strategic audt -- Internal strategic audit -- Strategic options-corporate level -- Strategic choice options-business and functional levels -- Implementation, evaluation, and control -- Implementing strategies in the business and functional levels -- Evaluation and control in strategic planning -- The strategic planning process for the nonprofit sector -- A strategic planning process (SPP) model for the nonprofit sector -- Strategic marketing for the public and the nonprofit sectors -- The global environment -- A framework of global stategic planning -- Doing business with newly emerging market (NEM) economies.
Added Author:
Electronic Access:
Table of contents only http://www.loc.gov/catdir/toc/ecip0518/2005024536.htmlPublisher description http://www.loc.gov/catdir/enhancements/fy0646/2005024536-d.html