SMALLL BUSINESS MANAGEMENT AND ENTREPRENEURSHIP.

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Title:

Author:

WILSON, NICK.

ISBN:

9781473773899

Personal Author:

WILSON, NICK.

Edition:

8th edition

Publication Information:

[S.l.] : CENGAGE LEARNING EMEA, 2021.

Physical Description:

510 Pages: ill

Contents:

1.Small business in the economy--t2.Entrepreneurship, the entrepreneur and the owner-manager-- 3.The small business and entrepreneurial environment-- 4.Innovation and the marketplace-- 5.Information and help-- 6.Business planning-- 7.Successful small business strategies-- 8.Start-ups and franchises-- 9Buying an existin business-- 10Forming and protecting a business

Subject Term:

Entrepreneurship

Added Author:

Stokes, D.

Wilson, N.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIESDN	1:GEN-BOOK	000185938	658.022 STO	1	Searching... Unknown

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Summary

Now in its eighth edition, this book provides thorough coverage of small business management and entrepreneurship, drawing on contemporary theory and practice in equal measure. It includes recent examples and current references drawn from a wide variety of industrial, social and cultural contexts, such as the impact of Coronavirus on small businesses, the effect of GDPR on market research and the use of influencers in marketing.This textbook is essential reading for small business management modules at all levels in addition to entrepreneurship modules and any programme requiring a focus on small businesses and enterprise.