Special events : event leadership for a new world
Title:
Special events : event leadership for a new world
Author:
Goldblatt, Joe Jeff, 1952-
ISBN:
9780471450375
Personal Author:
Edition:
4th ed.
Publication Information:
Hoboken, N.J. : Wiley, ©2005.
Physical Description:
xxxi, 496 pages : illustrations (some color) ; 25 cm.
Series:
Wiley event management series
Wiley event management series.
Contents:
Welcome to event leadership for a new world -- Models of global event leadership -- Developing and implementing the event plan -- Management of human resources and time -- Financial administration -- Event leadership -- Managing vendor contracts -- On-site management -- Accommodating special needs -- Advertising, public relations, promotions, and sponsorship -- Online marketing -- Risk management : legal and financial safeguards -- Morality, law, and ethics in event management -- Technology for modern event management -- Advancing your career in the twenty-first century.
Abstract:
"In this new Fourth Edition, Dr. Joe Goldblatt, CSEP, imparts all the logistical know-how and theoretical understanding event managers need, with a new focus on honing the skills, knowledge, and ability required to become a true leader. Taking into account the industry's new global nature, Goldblatt covers the new skill set leaders need in order to deal with other cultures, societies, and business practices."--Jacket.
Electronic Access:
Table of contents http://catdir.loc.gov/catdir/toc/ecip0417/2004008519.htmlContributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0616/2004008519-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0616/2004008519-d.html