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1. 
Cover image for Marketing fashion : strategy, branding and promotion
Marketing fashion : strategy, branding and promotion
Marketing fashion : strategy, branding and promotion
by 
Posner, Harriet, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live
Format: 
Books
Publication Date 
2015
Excerpt: 
initial consumer and market research to the creation of exciting marketing and branding campaigns. The
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2. 
Cover image for Consumer behavior : in fashion
Consumer behavior : in fashion
by 
Solomon, Michael R.
Format: 
Books
Publication Date 
2004
Excerpt: 
. 2. Cultural Influences on Consumer Behavior. 3. The Creation and Diffusion of Fashion Consumer
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