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1. 
Cover image for Fashion Branding and Consumer Behaviors : Scientific Models
Fashion Branding and Consumer Behaviors : Scientific Models
by 
Choi, Tsan-Ming, editor.
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739
Format: 
Books
Publication Date 
2014
Excerpt: 
-Ming Choi -- Fashion brand personality and advertisement response : incorporating a symbolic interactionist
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2. 
Cover image for Consumer behavior : in fashion
Consumer behavior : in fashion
by 
Solomon, Michael R.
Format: 
Books
Publication Date 
2004
Excerpt: 
, Ethnicity. 7. Demographic Subcultures: Income and Social Class. 8. Psychographics: Personality, Attitudes
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