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Cover image for How cool brands stay hot : branding to Generation Y

How cool brands stay hot : branding to Generation Y

How cool brands stay hot : branding to Generation Y

by

Bergh, Joeri van den, 1971-

Format:

Books

Publication Date

2013

Excerpt:

Consumer behavior.

Available: Copies:

494.

Cover image for How cool brands stay hot : branding to generation Y

How cool brands stay hot : branding to generation Y

How cool brands stay hot : branding to generation Y

by

Bergh, Joeri van den.

Format:

Books

Publication Date

2011

Excerpt:

Consumer behavior.

Available: Copies:

495.

Cover image for Mind your X's and Y's : satisfying the 10 cravings of a new generation of consumers

Mind your X's and Y's : satisfying the 10 cravings of a new generation of consumers

Mind your X's and Y's : satisfying the 10 cravings of a new generation of consumers

by

Johnson, Lisa, 1967-

Table of contents only http://www.loc.gov/catdir/toc/fy0703/2006298835.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0633/2006298835-d.html

Format:

Books

Publication Date

2006

Excerpt:

Consumer behavior.

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