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1. 
Cover image for How cool brands stay hot : branding to Generation Y
How cool brands stay hot : branding to Generation Y
by 
Bergh, Joeri van den, 1971-
Format: 
Books
Publication Date 
2013
Excerpt: 
How cool brands stay hot : branding to Generation Y / Bergh, Joeri van den, 1971-
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2. 
Cover image for How cool brands stay hot : branding to generation Y
How cool brands stay hot : branding to generation Y
How cool brands stay hot : branding to generation Y
by 
Bergh, Joeri van den.
Format: 
Books
Publication Date 
2011
Excerpt: 
How cool brands stay hot : branding to generation Y / Bergh, Joeri van den.
Available: Copies:
3. 
Cover image for Mind your X's and Y's : satisfying the 10 cravings of a new generation of consumers
Mind your X's and Y's : satisfying the 10 cravings of a new generation of consumers
Mind your X's and Y's : satisfying the 10 cravings of a new generation of consumers
by 
Johnson, Lisa, 1967-
Table of contents only http://www.loc.gov/catdir/toc/fy0703/2006298835.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0633/2006298835-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Mind your X's and Y's : satisfying the 10 cravings of a new generation of consumers / Johnson, Lisa
Available: Copies:
4. 
Cover image for The world according to Y : inside the new adult generation
The world according to Y : inside the new adult generation
The world according to Y : inside the new adult generation
by 
Huntley, Rebecca.
Format: 
Books
Publication Date 
2006
Excerpt: 
The world according to Y : inside the new adult generation / Huntley, Rebecca.
Available: Copies:
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