Title:
Business cases
Author:
Rudansky-Kloppers, Sharon.
ISBN:
9780195993097
Publication Information:
Cape Town : Oxford University Press Southern Africa, 2012.
Physical Description:
xii, 179 pages : illustrations ; 24 cm
Contents:
1. Sustainability : South African Breweries -- 2. The airline industry : developing value-based competition in the South African airline market -- 3. Innovation and technology : principles and cases in practice -- 4. Mxit : using 'disruptive technology' to build new mobile social networks -- 5. Edcon : retail leaders -- 6. The dilemmas at NCX Pharmaceuticals -- 7. Air traffic operations excellence -- 8. The beer war in South Africa : two multinational corporations fighting for market share -- 9. Toyota : purchasing function -- 10. International Business Machines Corporation (IBM) -- 11. South Africa's global businesses : an untold story.
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