Strategic issues management : organizations and public policy challenges

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Title:

Author:

Heath, Robert L. (Robert Lawrence), 1941-

ISBN:

9781412952101

9781412952118

Personal Author:

Heath, Robert L. (Robert Lawrence), 1941-

Edition:

2nd ed.

Publication Information:

Los Angeles ; London : SAGE, c2009.

Physical Description:

xii, 412 p. ; 23 cm.

General Note:

Previous ed.: 1997.

Contents:

Ch. 1. A Foundation of Community -- Vignette: British Petroleum - Enlightened Leader or Lightning Rod? -- Ch. 2. Historical Foundations -- Vignette: Westinghouse Versus Edison -- Ch. 3. Scouting the Terrain -- Vignette: The Greening of Nuclear Power -- Ch. 4. Corporate Social Responsibility (CSR) Vignette: Wal-Mart's Makeover? -- Ch. 5. Special Interest Activities as Foes or Allies -- Vignette: Fast Food - A Lightning Rod for Big Food Protest -- Ch. 6. Issues Communication -- Vignettes: Activists Speak with Many Tools -- Ch. 7. Obligations and Constraints on Issues Communication -- Vignette: Corporate Speech-Free, Free for Some, or Not at All? Chapter Goals -- Ch. 8. Issues Management and Crisis Communication -- Vignette: It Takes Two to Tango -- Ch. 9. Issues Management and Risk Communication -- Vignette: Risk, Risk Everywhere -- Ch. 10. Brand Equity and Organizational Reputation -- Vignettes: Proactive Versus Reactive.

Abstract:

"By exploring the communication options that organizations can employ in their stewardship to address crucial public policy options and engage in collaborative decision making, Strategic Issues Management gives students practical, actionable guidance. Issues management is vital to an organization's strategic management. It entails understanding and achieving high standards of corporate responsibility by listening to the opinions of key members of the public."--BOOK JACKET.

Subject Term:

Added Author:

Palenchar, Michael J.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025467396	659.2 H438S 2009	1	Searching... Unknown

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Summary

Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization′s "house" in order, engage in tough defense and smart offense, and monitor opinion changes that affect public policy. In this fully updated Second Edition, authors Robert L. Heath and Michael J. Palenchar offer practical, actionable guidance that readers can apply to organizations from large Fortune 500 companies to nongovernmental organizations and start-up high tech companies.

Features

Includes a NEW chapter on brand equity, updated examples, theories and cases throughout, new information on activists and activism, and increased attention to the role that technology plays in issues management Explores ways public relations, risk communication, and crisis communication can be used to address crucial public policy options Advises managers on ways to lessen the chance of a crisis becoming an issue through an examination of crisis preparation and responses Addresses the topic of reputation management by exploring the connection between issues management and brand equity using examples from McDonald′s and Wal-Mart Challenges managers to engage in collaborative decision making with community leaders and residents to reduce the chance that undue fear will translate into unnecessary regulation or legislation Opens each chapter with case study vignettes and closes with summary questions and issues management challenges

Strategic Issues Management is appropriate for courses in Corporate/Strategic Communications, Public Relations Management, Crisis/Risk Communication, Strategic Management, Public Relations Management, Organizational Communication, and Public Policy and Administration.