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1. 
Cover image for Please every customer : delivering stellar customer service across cultures
by 
Lucas, Robert W.
Format: 
Books
Publication Date 
2011
Excerpt: 
Consumer behavior -- Cross-cultural studies.
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2. 
Cover image for Marketing across cultures
by 
Usunier, Jean-Claude.
Format: 
Books
Publication Date 
2005
Excerpt: 
-cultural consumer behaviour -- 5. Local consumers and the globalization of consumption -- 6. The convergence of
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3. 
Cover image for Advertising and societies : global issues
by 
Frith, Katherine Toland.
Format: 
Books
Publication Date 
2003
Excerpt: 
" -- Children as consumers -- Advertising of controversial products -- Advertising and gender representation
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4. 
Cover image for Marketing in a multicultural world : ethnicity, nationalism, and cultural identity
by 
Costa, Janeen Arnold.
Format: 
Books
Publication Date 
1995
Excerpt: 
Consumer behavior -- Cross-cultural studies.
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