International management : managing in a diverse and dynamic global environment / Phatak, Arvind V.

-- Communications in the contextual global environment -- The movement of communication towards a global brand

Megele -- pt. TWO The Second Dimension: Communication at Work -- 4.The Micro-Environment of Diversity at

environment for public relations; the culture of PR globally; and the impact of PR on culture -- the editors

and effectively. Please Every Customer helps you create an environment in which everyone is recognized

the knowledgeable background and necessary skills to succeed in today's multicultural environment.

relations and the circuit of culture -- The regulatory environments of global public relations practice

1. The Global Environment -- 2. Culture -- 3. The Cultural Orientations Model -- 4. A Survey of