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0000IIE
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by 
Gowpall, Yathika.
Format: 
Books
Publication Date 
2024
Excerpt: 
: Targeting and Personalization in Digital Advertising, Ad Formats and Creative Strategies, Measurement and
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2. 
Cover image for Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2015
Excerpt: 
data management and measurement. Social media for consumer insight -- Social media metrics.
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3. 
Cover image for Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertising
by 
Rowles, Daniel.
Format: 
Books
Publication Date 
2014
Excerpt: 
, engagement and ego -- Social measurement -- Social media advertising -- Mobile social media: conclusions12
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4. 
Cover image for Advertising, promotion, and new media
by 
Stafford, Marla R., 1960-
Format: 
Books
Publication Date 
2005
Excerpt: 
Dilip Soman -- Banner advertisement pricing, measurement, and pretesting practices : perspectives from
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