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Cover image for Internet marketing : strategy, implementation and practice

Internet marketing : strategy, implementation and practice

Internet marketing : strategy, implementation and practice

by

Chaffey, Dave, 1963-

Format:

Books

Publication Date

2009

Excerpt:

Europe's top thinkers in this area, Internet Marketing links marketing theory with case studies on

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2.

Cover image for Designing world class e-learning : how IBM, GE, Harvard Business School, and Columbia University are succeeding at e-learning

Designing world class e-learning : how IBM, GE, Harvard Business School, and Columbia University are succeeding at e-learning

Designing world class e-learning : how IBM, GE, Harvard Business School, and Columbia University are succeeding at e-learning

by

Schank, Roger C., 1946-

Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2001055757.html
Publisher description http://catdir.loc.gov/catdir/description/mh024/2001055757.html

Format:

Books

Publication Date

2002

Excerpt:

Computer-assisted instruction -- Case studies.

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3.

Cover image for Application cases in MIS : using spreadsheet and database software and the Internet

Application cases in MIS : using spreadsheet and database software and the Internet

Application cases in MIS : using spreadsheet and database software and the Internet

by

Morgan, James N. (James Nelson), 1948-

Format:

Books

Publication Date

1999

Excerpt:

Management information systems -- Case studies.

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4.

Cover image for Electronic commerce : strategies and models for business-to-business trading

Electronic commerce : strategies and models for business-to-business trading

Electronic commerce : strategies and models for business-to-business trading

by

Timmers, Paul.

Table of contents http://catdir.loc.gov/catdir/toc/onix03/99037219.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley041/99037219.html
Publisher description http://catdir.loc.gov/catdir/description/wiley032/99037219.html

Format:

Books

Publication Date

1999

Excerpt:

"Drawing on case studies of companies such as Marshall Industries, FedEx, Industry.Net, Amazon

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