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1. 
Cover image for Guerilla PR wired : waging a successful publicity campaign online, offline, and everywhere in between
Guerilla PR wired : waging a successful publicity campaign online, offline, and everywhere in between
by 
Levine, Michael, 1954-
Format: 
Books
Publication Date 
2002
Excerpt: 
Guerilla PR wired : waging a successful publicity campaign online, offline, and everywhere in
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2. 
Cover image for Brand media strategy : integrated communications planning in the digital era
Brand media strategy : integrated communications planning in the digital era
by 
Young, Antony, 1964-
Format: 
Books
Publication Date 
2010
Excerpt: 
-traditional media vehicles, such as marketing PR, branded entertainment, and product placement. This is a must read
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3. 
Cover image for Internet marketing : strategy, implementation and practice
Internet marketing : strategy, implementation and practice
by 
Chaffey, Dave, 1963-
Format: 
Books
Publication Date 
2009
Excerpt: 
channels such as affiliate marketing, online PR and search engine marketing, with each chapter containing a
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